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WHO IS FRED?

Fred’s message is as simple as it is important;
be proud and stand out.
It comes from the brand's core belief that life is
just too short to be average.

With colourful and original designs,
AFNF works hard to keep every collection fresh,
sharp and impossible to miss out on.
So who are those so called Freds?

Being a Fred is something of all ages,
all occupations and all nationalities.
Freds can be easily recognised
due to their ability to turn nothing into something,
grey into colourful and ordinary into legendary.

With a Fred you will never get bored.

A fish named Fred was founded from the
conviction that the world needed some extra
colour and fun. Most fashion stores offer a
select range of uniform looking brands.
However, AFNF dares to jump out of the bowl
to break the averageness amongst all.
During the past 6 years, Fred has evolved into
a globally recognised brand with customers
in over 26 countries.

What started as a small brand for colourful
and unique shirts has grown into a full-range fashion brand.
Break out of the grey mass today, be proud and stand out!



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