Our motivation

At A Fish Named Fred we are convinced life’s simply too short to be average. That is why we create colourful and original designs in order to stand out and impress. A Fish Named Fred is a fresh, sharp and quirky brand. No more averageness, be proud and stand out!

Our designs are unique and greatly recognised around the world. Next to the colourful shirts and sharp jackets we offer sleek lifestyle products in order to let you express yourself. It goes without saying that wearing one of our garments will surely make you a good catch!

Our values

At A Fish Named Fred we value honesty and integrity. All our lifestyle products are produced by virtuous production facilities that are being visited on a regular basis in order to guarantee quality, honesty and appliance of our corporate social responsibility rules.

We are proud of our brand, proud of our designs and proud of the ones who stand out.